Author
Kevin Lane Keller
Photo: Open LibraryKevin Lane Keller has 7 books in the Readimo catalogue, among them Marketing Management, A Framework for Marketing Management, Strategic Brand Management. Open any book to see how long it takes to read, then track your own reading of it.
About Kevin Lane Keller
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is best known for his work on brand management and for authoring Strategic Brand Management, a widely used textbook in the field. The book examines both the theoretical foundations and practical applications of brand management, offering frameworks and guidelines for building, measuring, and managing brand equity.
