Scientific Advertising
Claude C. Hopkins ยท 1966
How long does it take to read Scientific Advertising?
About 2 hours 14 minutes
112 pages at 50 pages an hour. 5 days at 30 minutes a day. Work out your own time.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law.Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.Therefore, this book deals, not with theories and opinions, but with well-proven principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals. If we enter any realms of uncertainty we shall carefully denote them.
How long does it take to read Scientific Advertising?
Scientific Advertising is 112 pages, so it takes about 2 hours 14 minutes to read at an average pace of 50 pages an hour. A relaxed reader at 35 pages an hour needs about 3 hours 12 minutes; a fast reader at 70 pages an hour, about 1 hour 36 minutes.
How many days to read Scientific Advertising at 20 minutes a day?
About 7 days, reading 20 minutes a day at 50 pages an hour.
Track your sessions of Scientific Advertising on Readimo and see your own pace and how long the rest will take you.
More by Claude C. Hopkins
Scientific Advertising
My Life in Advertising & Scientific Advertising